In a previous life I would like to claim that I was misinformed (or rather, I was stuck in my own ignorance which, FYI did not provide bliss). I was lead to believe that the studies of theories and factual information alone would be a large predictor of success after graduation; that my degree entitled me to a job in the industry.
Boy, was I wrong!
Upon graduation and entering the next life (meaningful employment attempt #1), I quickly realized that my degree meant nothing if I couldn't speak to it's relevancy in an interview situation. Which I couldn't. Particularly because most interview questions weren't structured to do so. Anyhow, this lifetime, meaningful employment attempt #1 was short-lived and somewhat irrelevant and painful to discuss. The point was that I did not have the interview skills, nor did I have the knowledge of industry pertinent software required by most employers to be employed.
In the last days of this life, I dreamed of acquiring that knowledge and I scrounged the internet in search of how I would be able to obtain it. On my own I had attempted for a month or two to learn the software via fan made videos shared on Youtube, but the reality was I didn't know where to start. Then I came across the Advertising Account Management Program offered at Sheridan.
Applying for the Advertising Account Management certificate marked the end of the sad unfulfilled life (a.k.a meaningful employment attempt #1) and the beginning of a new life.This new life seemed promising, rich with experiences that would equip me with what I needed to succeed the second time around (meaningful employment attempt #2). The curriculum discusses a lot industry pertinent software mentioned in job postings including Adobe Suite and data analysis software like ComScore , PMB Clear Decisions and DataCOMB Suite.
BEFRIENDING THE NEW SOFTWARE: MY INITIAL ENCOUNTER WITH PMB
Fast forward to Semester 1 and I had the pleasure of meeting PMB. Introduced to me at the beginning of my cumulative project, I was told that I needed her. When we first met she wouldn't shut up, spewing all sorts of secrets she had derived from consumers she had befriended - things that I didn't even want to know about.
She told me about the male demand for beauty products, their usage patterns and even described their psychographic profiles. She was a real piece of work. While I feared her great statistical analysis capabilities and knowledge, I wanted to be her friend as I knew she would make me popular among the employers. So I infiltrated her crew of close knit variables by learning what they meant, learning their meaning helped me read her like an excel table.
All fictional stories (based on true stories) aside. I have Sheridan College to thank for my knowledge of PMB. It's a practical, highly useful software for any marketer/advertiser. Having known this software will make me much more visible in a sea of valid candidates in competition for a job.
Boy, was I wrong!
Upon graduation and entering the next life (meaningful employment attempt #1), I quickly realized that my degree meant nothing if I couldn't speak to it's relevancy in an interview situation. Which I couldn't. Particularly because most interview questions weren't structured to do so. Anyhow, this lifetime, meaningful employment attempt #1 was short-lived and somewhat irrelevant and painful to discuss. The point was that I did not have the interview skills, nor did I have the knowledge of industry pertinent software required by most employers to be employed.
In the last days of this life, I dreamed of acquiring that knowledge and I scrounged the internet in search of how I would be able to obtain it. On my own I had attempted for a month or two to learn the software via fan made videos shared on Youtube, but the reality was I didn't know where to start. Then I came across the Advertising Account Management Program offered at Sheridan.
Applying for the Advertising Account Management certificate marked the end of the sad unfulfilled life (a.k.a meaningful employment attempt #1) and the beginning of a new life.This new life seemed promising, rich with experiences that would equip me with what I needed to succeed the second time around (meaningful employment attempt #2). The curriculum discusses a lot industry pertinent software mentioned in job postings including Adobe Suite and data analysis software like ComScore , PMB Clear Decisions and DataCOMB Suite.
BEFRIENDING THE NEW SOFTWARE: MY INITIAL ENCOUNTER WITH PMB
Fast forward to Semester 1 and I had the pleasure of meeting PMB. Introduced to me at the beginning of my cumulative project, I was told that I needed her. When we first met she wouldn't shut up, spewing all sorts of secrets she had derived from consumers she had befriended - things that I didn't even want to know about.
She told me about the male demand for beauty products, their usage patterns and even described their psychographic profiles. She was a real piece of work. While I feared her great statistical analysis capabilities and knowledge, I wanted to be her friend as I knew she would make me popular among the employers. So I infiltrated her crew of close knit variables by learning what they meant, learning their meaning helped me read her like an excel table.
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| A descriptor of PMB... if she were in fact a high school girl. |
All fictional stories (based on true stories) aside. I have Sheridan College to thank for my knowledge of PMB. It's a practical, highly useful software for any marketer/advertiser. Having known this software will make me much more visible in a sea of valid candidates in competition for a job.
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